South Asia, and particularly India, has seen explosive growth in online sports betting and iGaming, providing a rich soil for creative platforms to fight for the attention and loyalty of users. Two of the leaders among these platforms are Parimatch, an internationally famous sportsbook and casino brand, and 96in, a fast-developing platform specifically for the Indian user base and powered by the solid affiliate network of 96Partners.
Even as both platforms boast inviting offers, they have markedly differing emphasis, functionality, and engagement approaches toward their users. In this theoretical review of 96in against Parimatch, the former helps guide visitors and affiliates as to which of these two options suits their demands better.
Key Insight for Affiliates: 96in presents a focused niche opportunity with high conversion potential among Indian users, while Parimatch offers credibility through global recognition.
Brand History and Market Standing
Parimatch is a Ukrainian brand with over two decades of experience worldwide in sportsbook betting. Parimatch has made its mark with presence in Europe, the CIS, and most recently Asia. Parimatch is now a household name worldwide for betting enthusiasts.
96in, on the other hand, is a relatively newer platform but specifically designed for Indian consumers. Supported by 96Partners, it is hyper-local in approach with Indianized offerings for the Indian masse, right from local payment options to cricket-centred design. Instead of competing at a global level, 96in focuses on ruling in depth locally in the Indian market.
Verdict: Parimatch has worldwide awareness; 96in has local pertinence and nimbleness.
User Experience and Interface
Parimatch offers a clean, contemporary UI, optimised for both desktop and mobile. The visual design is a mature global brand style with a dark-themed layout, large menu choices, and numerous filters. The interface, though, can appear daunting to new users who are not familiar with global sportsbook designs.
96in has a minimalist, uncluttered interface designed for Indian bettors. It prioritises speed, simplicity, and quick access to popular cricket matches. Mobile-first design guarantees effortless navigation, especially since most Indian users access betting sites through mobile phones.
Verdict: Parimatch is advanced and packed with features; 96in provides better simplicity and speed for Indian bettors.
Depth of Market and Product
Parimatch is different in that it offers a wide range of betting markets, including international football, UFC, basketball, eSports, etc. It also includes a full casino with slots, table games, and live dealer games from Tier 1 providers. Indian players are given cricket betting, but it is in the background of a worldwide sportsbook situation.
96in, by contrast, is very focused on cricket, kabaddi, and other India-focused markets. It has a good casino product, often with localised theme games and regional promotions. While its global market width may be narrower than that of Parimatch’s, its regional content depth is deeper.
Unique Strength: 96in’s niche allows for more regional player retention, whereas Parimatch targets users who want global sport choice.
Structures of Bonus and Promotion
Parimatch seems to offer internationally standardised welcome offers, deposit bonuses, and cashback deals. These are well-designed but tend to be rigid in terms of targeting. While competitive, they will at times lack localised Indian flavour that suits Indian punters particularly well.
96in, through its nature, encourages more specific and localised promotions. It frequently launches offers related to IPL seasons, festival promotions, or geographically spread betting patterns. Its agility in promotion ensures the ability to shift instantly and show very high responsiveness towards users.
For Affiliates: 96in’s bonus system may ensure better acquisition-to-deposit conversion rates, especially during peak hours.
Localisation and Payments
Both platforms support a wide spectrum of Indian payment methods—UPI, Paytm, Google Pay, bank transfer, and crypto. However, 96in has a pull factor by greater synergy with UPI-based payments and faster withdrawals, typically within a few hours. It is a product preference in the Indian market, in which timeliness and reliability are intrinsically linked to payment timing.
Parimatch supports all major Indian payment methods but can impose some marginal friction by virtue of its more comprehensive business model and global regulatory pattern.
96in’s localised payment processing is more responsive to Indian user needs, namely for recreational players who care about speed and convenience.
Affiliate and Revenue Potential
From the vantage point of a partner and an affiliate, Parimatch is a CPA and revenue-sharing model that’s traditional, tiered, and minimum-requiring, with a static structure for a campaign. It carries strong brand leverage, although its commission terms may be inflexible for smaller partners or campaigns located in certain regions geographically.
96in, through the 96 Partners initiative, provides a more lenient partnership structure. Affiliates can leverage CPA, revenue sharing, or hybrid structures. With lower minimums, localised landing pages, and higher player retention with personalised experiences, 96in will be more likely to drive increased lifetime value per user in Indian markets.
Affiliate Insight: For advertisers targeting Indian traffic, 96in via 96Partners can potentially deliver enhanced ROI and facilitate more tailored growth patterns.
Scalability and Future Prospects
Parimatch continues to expand internationally, but its Indian focus could remain secondary to its wider aspirations. This could constrain the pace at which it evolves to follow changing Indian trends or user habits.
96in, on the other hand, has been developed over a long-term, India-first strategy. With increasing local knowledge, brand affinity, and flexibility through its alliance with 96Partners, it is perfectly placed to grow within Tier 2 and Tier 3 Indian cities—a region frequently underserved by international players.
Final Thoughts
Parimatch vs 96in is not so much a battle of platforms—it is a manifestation of a wider dichotomy between global strategy and regional specialisation.
Parimatch is well-suited for customers looking for a recognised, globally respected brand with deep global betting markets.
96in, designed for India, offers a mobile-first, natural, and strongly localised product that can better the bigger brands in the right situations, particularly when paired with nimble affiliate tactics from 96Partners.
For India-based affiliates and business partners, particularly those that are partnered with 96Partners, 96in provides a targeted, high-conversion, high-retention opportunity that blends cutting-edge design with intimate market knowledge.